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From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutralitya revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. Feeling attention challenged Even assaulted American business depends on it. In nearly every moment of our waking lives, we face a barrage of messaging, advertising enticements, branding, sponsored social media, and other efforts to harvest our attention. Few moments or spaces of our day remain uncultivated by the "attention merchants," contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to the explosion of the mobile web; from AOL and the invention of email to the attention monopolies of Google and Facebook; from Ed Sullivan to celebritypower brandslike Oprah Winfrey, Kim Kardashian and Donald Trump, the basic business model of "attention merchants" has never changed: free diversion in exchange for a moment of your consideration, sold in turn to the highest-bidding advertiser. Wu describes the revolts that have risen against the relentless siege of our awareness, from the remote control to the creation of public broadcasting to Apple's ad-blocking OS. But he makes clear that attention merchants are always growing new heads, even as their means of getting insideour heads are changing our very nature--cognitive, social, political and otherwise--in ways unimaginable even a generation ago. A startling and sweeping examination of the increasingly ubiquitous commercial effort to capture and commodify our attentionWeve become the consumers, the producers, and the content. We are selling ourselves to ourselves. Tom Vanderbilt, The New Republic An erudite, energizing, outraging, funny and thorough historyA devastating critique of ad tech as it stands today, transforming "don't be evil" into the surveillance business model in just a few short years. It connects the dots between the sale of advertising inventory in schools to the bizarre ecosystem of trackers, analyzers and machine-learning models that allow the things you look at on the web to look back at youThis stuff is my daily beat, and I learned a lot from Attention Merchants. Cory Doctorow, BoingBoing Illuminating. Jacob Weisberg, The New York Review of Books Review: The Attention Merchants Dissects the Battle for The Epic Scramble to Get Inside Our Heads But because The Attention Merchants is comprehensive and conscientious The Attention Merchants: The Epic Scramble to Get Inside The Attention Merchants: The Epic Scramble to Get Inside Our Heads The Attention Merchants: The Epic Scramble to Get Inside The Attention Merchants: The Epic Scramble to The Epic Scramble to Get Inside Our Heads seize control of our eyes and minds The Attention Merchants The Attention Merchants : NPR NPR coverage of The Attention Merchants: The Epic Scramble to Get Inside Our Heads by Tim Wu The Epic Scramble to Get Inside Our Heads by Tim Wu Hardcover Popular Book The Attention Merchants: The Epic Scramble to Favorit Book The Attention Merchants: The Epic Scramble to Get Inside Our Heads Tim Wu Entire The Epic Scramble to Get Inside Our Heads For The Attention Merchants: The Epic Scramble to Get Inside The Attention Merchants: The Epic Scramble to Get Inside Our Heads December 28 2016 The Attention Merchants: The Epic Scramble to Get Inside The Attention Merchants has 599 ratings and 107 reviews Feeling attention challenged? The Epic Scramble to Get Inside Our Heads as Want to Read: The Attention Merchants: The Epic Scramble to Get Inside The Hardcover of the The Attention Merchants: The Epic Scramble The Epic Scramble to Get Inside Our Heads Business is always trying to get our attention BOOK REVIEW: 'The Attention Merchants the Epic Scrample to BOOK REVIEW: The Attention Merchants the THE ATTENTION MERCHANTS THE EPIC SCRAMBLE TO GET INSIDE OUR HEADS But in The Attention Merchants The Attention Merchants: The Epic Scramble to Get Inside : The Attention Merchants: The Epic Scramble to Get Inside Our Heads This item: The Attention Merchants: The Epic Scramble to Get Inside Our Heads
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